Atlanta (February 22, 2022) - Morris, Manning & Martin advised Village Marketing in North America in its acquisition by WPP. WPP, which describes itself as the creative transformation company, is publicly-traded with offices in 110 countries.
Village Marketing, a woman-owned business founded in 2013, is the industry leader in influencer marketing and creator economy partnerships. Based in New York, it joins WPP’s Wunderman Thompson network. The acquisition is part of WPP’s accelerated growth strategy and focused M&A approach to further strengthen its core creative capabilities in marketing, communications and design. It allows Wunderman Thompson to offer its clients and brands much deeper and more direct access to the creator economy.
The MMM team was led by Scott Allen with Chris Maxwell and Jacob Stewart, all in Atlanta.
