BOSTON – January 10, 2023 — Morris, Manning & Martin advised ROX360 in its recapitalization by Fort Point Capital. ROX360, based in Eastpoint, Florida, is a tech-enabled marketing platform that provides technology-driven logistics/fulfillment services and customer retention services for vacation rental management (VRM) customers. By partnering with ROX360, VRMs can seamlessly offer their customers beach and recreation equipment and local experiences, enhancing the vacation experience. The company currently services beach markets throughout the Southeastern United States, with plans to scale the platform across vacation markets nationally.
Fort Point Capital brings a management-led, growth-oriented approach to private equity investing, targeting fragmented sectors of the business services industry. Founded in Boston in 2011, it partners with founders and management teams to accelerate growth and performance.
Nick Rueter led the MMM team with Henry Long and Meredith Richards in Atlanta. VRA Partners also advised ROX360. Abacus Finance Group and Siguler Guff & Company provided debt financing for the transaction. Kirkland & Ellis and RSM advised Fort Point, which announced the transaction on January 10, 2023.
