SAN CLEMENTE, CALIFORNIA – September 6, 2022 — Morris, Manning & Martin advised Frontier Growth in a $30 million minority growth investment into atVenu, the leading provider of SaaS point-of-sale, inventory management and financial settlement solutions to the live events industry. Headquartered in San Clemente, California, atVenu integrates payments and maximizes revenue opportunities during live events for merchandising companies, concert promoters, artists, venue operators, festival promoters and food and beverage concession companies. It plans to deepen relationships with existing partners and expand into international markets and new product categories.
Frontier Growth supports the growth of software companies by deploying both investment capital and operational expertise. The firm was founded with a culture that puts People Before Numbers, because it’s people that lead to real growth. With over 20 years’ experience, Frontier respects that each of its companies represents someone’s life’s work. It’s why the firm’s explicit focus is to help them grow without stifling the innovation that’s made them successful. Frontier Growth, based in Charlotte, N.C., has approximately $1.8 billion assets under management.
The deal was announced September 6, 2022.
The MMM team is led by Alex Scharyj with Chris Maxwell, J.D. Hawkins, Kevin Langley and Reed White, all of Atlanta.
